After closing down back in 2013, Llandudno’s main nightclub Broadway Boulevard is set to make a comeback later this month. After being closed to the public for the past three years due to going into administration, the nightclub has undergone significant changes to revamp the club and bring it back to life.
The nightclub has changed hands from MBI Consulting, who initially bought the club alongside other hotels and properties in the area to introduce a new clientele to the town to Enigma Leisure, run by Bijan Sharifian who had previously ran the club for 14 years.
Sharifian has taken the nightclub through a momentous transformation, taking the building from bleak and derelict to one of the hottest spots to be found in Llandudno. The transformation will feature four bars, a cocktail area, VIP serving areas and a stage area for live performers. The interior has also undergone renovation to set the club apart from the competition in the area, offering guests a luxurious, prestigious feeling.
Once opened the nightclub will initially hold three club nights a week on a Wednesday, Friday and Saturday, with the hope to expand as excitement and popularity grows. These nights will offer a variety of music from retro to dance, with the opportunity of hosting live music events each month. This assortment of genres is expected to appeal to diverse groups of people, bringing in new individuals to have their own Broadway experience.
The Llandudno nightclub is looking to appeal to a wider audience to secure its success. Decisions have been made to make the entrance fees a reasonable price of between £3 to £5. An attractive price for the luxury experience the nightclub aims to provide. The development of the building is set to bring benefits not only to the nightclub, but also for the wider Llandudno economy, bringing more people to the North Wales town for a night out, with local hotels and restaurants being able to directly reap the rewards from the increase in visitors.
The premises of Broadway Boulevard has not always been used as a nightclub, initially it was opened as the Grand Theatre in 1901, designed by the renowned Edwardian theatre architect Edwin O Sachs. The theatre offered seating to 1,100 guests across three tiers and was often described as a West-End theatre in miniature. During its time the Grand Theatre was open all year round and featured a fully functional orchestra, alongside hosting a variety of BBC radio shows throughout the 1940’s. The Grand Theatre closed its doors as a working theatre in 1980 and reopened in 1987 as a nightclub, what the building is now recognised as to many.
Sharifian has hopes that the nightclub will re-open within the next couple of weeks if all construction work stays on track, with staff being recruited for the opening night. More information on the refurbishment can be found on the Broadway Boulevards official Facebook page, along with images of the transformation and news on the confirmed opening date.