Who predicted that so many people would go mad for the underground trampolines in Blaenau Ffestiniog and the breath-stopping heights at Zip World enough to create a huge business boom for North Wales?
These are in fact just two of the fantastic attractions in the region that have brought in huge numbers of visitors throughout the season. Local businesses have been reporting a significant increase in trade, so much so that 82% believe it’s been an increase on last year. 45% of all businesses reported extra visitors with 37% at a similar level of business. Rises were also recorded in 59% of hotels and guest houses, 51% of caravan operators and 43% of attractions. Self-catering options also saw an important increase of 27%.
One of the region’s most popular family destinations is the Welsh Mountain Zoo and Jen McDonald, operations and admin manager, said: “…it’s been really good for us and we are 10% up on the year to date which is fantastic. We had our busiest day on August 27 with more than 2,000 visitors.”
Sean Taylor, owner of Zip World and Bounce Below said: “Zip World Velocity at Bethesda has been full to capacity from May to end of August and we’ve seen some 56,000 visitors since January, we’re also fully booked every weekend until the end of November
“Bounce Below has had some 24,000 visitors at the site while the Zip World Titan has had 18,000 visitors since opening in June. We now employ 144 staff, which is twice our original estimate.”
New Deputy Minister for tourism, Ken Skates, said: “It seems that 2014 is proving to be an excellent year for Welsh tourism, even compared to 2013 which was a successful year in itself.
“Wales is managing to outperform the rest of GB in attracting staying visitors and day visitors.”
What could be behind the huge spike in visitors throughout the region? It all points towards an increase in the public profile of the area following the lucrative likes of the Welsh Rally GB and Access All Eirias making their way to these parts.
It could also have something to do with some of the government’s plans to introduce more interest in public events and attractions following a sluggish 2013. The well-received Conwy Card and Adventure Passport are just two of the ways in which people have been nudged into the great outdoors again and with Surf Snowdonia for 2015, next year could be an even better result.